What Should A Freelance Proposal Include?

To be successful in the field of freelancing, you must create the ideal freelance proposal in order to land the greatest tasks. The freedom to work from home has enticed a big number of people from various fields to make the transition from the boring 9-to-5 to freelancing. The market has undeniably become more competitive, and you’ll have to be more sharp and smart to catch the big fish!

Freelancers are frequently required to produce proposals in order to be considered for assignments. Writing freelance proposals can be difficult at times, but keeping a few things in mind will help you approach the work more effectively and, more importantly, will help employers evaluate you better.

Moreover, every customer wants to know why they should hire you over any other freelancer who applies for the job. A single project can generate anything from 5 to 50+ freelance proposals. A well-crafted freelance proposal could be precisely what you need to stand out among the crowd.

To get clients as a freelancer, you need to know how to create a winning freelancing proposal. If you want to become a busy writer or designer managing multiple projects at once, we’ve put up a step-by-step guide to help you craft a winning freelancing proposal.

A good freelance proposal should clearly brief about the services that will be delivered in a professional and complete manner. It should also give the client an impression that you will deliver a high-quality product. As a result of this emotion, you will be able to charge higher fees for the task that needs to be done. Always keep in mind to match your brief to your budget.

As a result, it’s critical that you provide exhibits that:

  • You are aware of the customer’s requirements, objectives, and suggestions.
  • You provide the finest available alternative with the highest quality to the customer.
  • You take into account all of the company’s or client’s requests and suggestions.


Use A Freelance Proposal Template

Whenever applying for an online job, you may get tempted to simply copy-paste your previous job application. Change the numbers and the person you are addressing, and the job is done, right? Well, not exactly. 

While template-using in the everyday online job hunt, you may notice that certain KINDS of information are repeated, but the form is generally different. 

While some employers might be interested in your previous experience and want to see an extensive portfolio, others may present you with a problem you should figure out to see how you think ahead.  

With this in mind, creating snippets that you could easily combine and rearrange to create a novel job application in minutes could be the best idea.

Visual Layout Counts as Well

Although it may be difficult to use a visual layout when applying for a job through freelancer platforms, such as Refrens, you can still play with the tools you have. Spacing the paragraphs in a neat way, separated by a double new paragraph line, writing the headings in title case and making them bold, etc. makes them visually more appealing and easier to go through. They will also give a visual representation of each of the segments of your job application, and you will stand out from the crowd. 

Furthermore, having a two-line introduction and a single-line call for action at the end of the document will give a nice frame to the body of your freelancing proposal. 

Language Tips

Sometimes, less is more. Do not use overly long words and complex vocabulary. 

Use short words to pack meaning in a small space. As some employers may go through dozens of freelancer job applications to single out the one they like.

What Is The Best Way For Me To Land My First Client?

At the start of your freelancing career, experimenting with different cover letter possibilities is a vital step that divides those who get their initial gig from those who quit. Competition can be tough, especially for young freelancers who are just getting started with freelancing. 

You may send out dozens of freelancing proposals without effective, just to have them all ignored. When it comes down to it, you’ll need to produce a persuasive proposal to land your first client. Experiment with different approaches until you find one that works for you. 

Best Way To Write A Freelance Proposal That Stands Out

One of the most crucial aspects to consider while drafting a solid freelance proposal is the framework. While each proposal should be tailored to the freelancer and the job description, most successful freelance proposals contain the following elements:

What’s The Ideal Length For A Freelance Proposal?

It is not necessary for your freelance proposal to be extensive, as long as it proves that you understand the issue and that you are capable of solving it. Always strive to write in a clear, succinct, and brief manner. Everything you require may usually be communicated in three brief paragraphs with 2-3 lines each.

Clients don’t have time to read long proposals filled with material unrelated to their problems. Long suggestions are unlikely to persuade anyone as it does not stand out from the crowd.


  • There is Only One Chance to Leave the First Impression

Do your research before applying. Look at the previous jobs that the employer was hiring for and make a mental list of everything that sticks out. 

Short-term or long-term projects? How about the tone of the feedback that was given to the employer: professional or casual? The number of stars and revision requests? Use this knowledge to build up how you would handle your clients’ projects, and then present the idea to them. 

Impress by showing you’ve spent some time on the freelancer application without simply copying/pasting. 

  • Anticipate Project Problems and Address Them

Once your research on the client is done, and you have an idea of whom to address in the job application, it is time to do your research on the project. 

A quick search on Google and a visit to Quora should give you an idea of what the problems in the field are. 

Make sure to address these in the application as well, besides your snippets. This will charm the client since so many freelancers simply do not invest enough time into research. 

What Is The Most Effective Freelance Proposal Format?

A Freelance proposal’s format is fairly similar to that of a typical cover letter. The proposal should be adapted to each project individually. By focusing on the project’s requirements rather than creating a rigid template, you’ll be able to create stronger patterns and sequences in your proposals, which may persuade the client to hire you.

Draw the client’s attention to your product or service

Typically, you’ll be competing with more than a dozen other freelancers for the same project offer. Your freelance proposal will most likely just have a few seconds to leave an impact before the client moves on to the next. This means that a catchy initial few phrases are critical to ensuring that your proposal is not overlooked.

The aim of your freelancing proposal, from the client’s standpoint, is to discover the freelancer who can best assist them. When you get right to the issues that matter to the client, you have a far better chance of landing that job.

Demonstrate knowledge of the client’s objectives and job description

The initial few phrases should demonstrate that you have a thorough understanding of the client’s requirements. They would like to know you have the necessary abilities and are willing to assist them in achieving their goals. Always begin by repeating the primary issues or making a statement about the task. This demonstrates that you have studied the description of the project thoroughly and possess the requisite expertise.

Demonstrate that you are capable of doing the task

Clients want to know that the freelancer they hire will be able to handle the project. Showing a prospective client a sample of something comparable you’ve already done is the simplest way to convince them that you can succeed. Showcase a handful of your former accomplishments in your portfolio that are relevant to their project requirements.

Include work samples as well as previous results

Attaching previous work samples helps to establish confidence and reliability. Clients care a lot about a freelancer’s previous work, and it can be the most important aspect of their decision. If you have particular case studies, testimonials, or verified results, put them in the second part where they will be visible.

Pose questions and provide answers

Some job postings include pre-programmed proposal questions that ask whether you have any queries about the project. This is another chance for you to demonstrate that you’re qualified to assist. Make sure you only ask questions that demonstrate how well you grasp the situation and what has to be done to address it. You can also ask questions in your proposal. Questions about the timetable, product or business details, or what you may expect on a day-to-day basis while working on a project are all good ones to ask.

Set yourself apart from the competition

As you’ll be competing against a lot of other experts, it’s ideal to start thinking about how you can stand out as soon as possible. A freelancing profile video with an introduction is a terrific method to do this. You can include a video link in your freelance proposal, which may encourage the customer to learn more about you and set up an interview.

Remember to provide reasons why the client must hire you

When drafting your client letter, make sure it’s easy to understand and highlights the advantages of hiring you for their job. You should describe how your experience and skills can benefit the client’s project and how long you’ve been in the industry.

Errors To Avoid When Writing A Freelance Proposal

Understanding what the task includes before beginning a proposal for that project is always the key to creating a winning proposal. However, there are a few things to avoid while sending work proposals: 

  • Don’t utilize a proposal template

You won’t acquire work if your proposal isn’t well-crafted. Many freelancers, especially novices, use copy-pasted templates to save time creating proposals when time is a factor. While this strategy may save you many hours of writing, you may find yourself ignoring the job description and applying robotically. This is a bad concept because each client and work is different. Use the templates as a reference material to structure your proposal.

  • Don’t make everything about you

Another important thing to avoid is focusing too much on yourself and not enough on the client. Clients want to solve their problems, which is why they put the assignment in the first place. Your proposal must focus on your clients, their issues, and the solutions you can provide.

  • Don’t include any unnecessary information

You run the risk of sounding unprofessional if you provide superfluous facts that aren’t relevant to the job. Clients aren’t interested in fluff or filler. To show clients that you appreciate their time, write personalized, concise, and compelling proposals.

  • Don’t be too informal or too formal

Professionalism is usually a fantastic initial impression to make on potential clients when it comes to crafting winning freelance proposals. Avoid making jokes, using sarcasm, or making assertions that are meant to be amusing or entertaining. The majority of the time, they have the reverse effect of what you planned. While business communication has gotten less formal, particularly with the advent of internet collaboration technologies, this should not cause you to lose sight of what constitutes acceptable professional settings.

On the other hand, being overly professional can cause more harm than good. Many freelancers believe that in order to appear smart and competent, they must sound excessively formal in their pitches. However, this may jeopardize their prospects of landing an interview. Overly professional behavior may rub clients the wrong way, giving the impression that you’re rigid and difficult to connect with on a human level.

To avoid these two extremes, locate the medium ground to guarantee you interact with the client in the greatest and most respectable way possible. Keep in mind that whatever you write will leave an impression, and you want it to be a positive one.

Next Steps 

Whether you’re a novice freelancer or an experienced expert, finding new work might be difficult if you don’t have a convincing freelance proposal. It’ll only be a matter of time until you land that next project if your proposal is well-written, creative, and provides solutions for the client. Check out the most recent job openings for freelancers at Refrens and apply right away!

After you’ve sent a strong freelance proposal and secured an interview with the client, it’s time to prepare for the interview so you can win the deal. 

Besides, being a professional freelancer can be exhausting. There are dozens of online freelancer jobs posted every minute, and applying to all of them can be a bit of a hassle. 

Be wise with your time and applications, so apply for a few job proposals every week, but do it right. Choose your battles and choose your jobs. 

After all, working from home and working alone should be an enjoyable time and not another 9-5 that you left when you realized you could do better. Hence, use your freedom to your advantage and choose the jobs you WANT to do.


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